Ailina SabirovaSMM & DIGITAL MARKETING

SMM · DIGITAL STRATEGY · AI · DUBAI

Social media that brings clients.
Strategy, content and an AI system - end to end.

SMM, content strategy, creative direction and AI automation for brands that want stronger reach, positioning and sales.

Ailina Sabirova, SMM and digital marketing specialist based in Dubai
5Mmonthly reach at peak
2 000+leads delivered to clients
20 000+followers grown for clients
300+Reels produced end to end

Selected work

Selected work. Numbers included.

Online real estate platform · Dubai

Proffer.ae

  • Reels-first content strategy with real people
  • Branded podcast series launched and hosted
  • AI mascot “Proffer-man” created as brand identity
  • Facebook Ads funnel: 680 leads at 80 AED each
67→1,673followers, organic
Real estate agency · Dubai

Etagi Dubai

  • Full visual rebranding of the profile
  • High-converting Reels scripts written for paid ads
  • New video format in targeting cut lead cost by 30%
5,130→8,162followers
Personal brand · Dubai

Lawyer's personal brand

  • AI avatar built instead of live filming - client had zero time to shoot
  • Reels scripts and edits built around a 3-second hook
  • A regular Threads publishing system instead of one-off videos
  • Built the client's AI avatar myself and set up the video generation pipeline
  • I run the whole process from script to publishing, no client time needed
0 enquiries → first hot leads for Dubai services
Account grew from zero to 1M views - Reels regularly hit millions
AI avatar for a lawyer's personal brand, Dubai
Flower shop · Dubai

FloBerry Boutique

  • Rebuilt the account's visual concept: one consistent style instead of scattered posts - the grid reads at first glance
  • Cast models for the shoots - content became alive instead of catalogue-like: flowers are emotion first
  • Shot at brand events, winter bouquets included - live moments, not just the feed
  • Owned the video edit end to end: from idea and script to the finished Reel
2,400→4,439followers

The account started to look more expensive - with no increase in the shooting budget

@proffer.ae · after 3 months

The numbers behind it.

757,962+124.85%Reach - nearly doubled on the back of viral Reels
43,057+16.36%Profile visits - steady growth across the period
15,674+261.12%Link clicks - 3.5× on a sharper offer and tighter targeting
Lead generation campaign

650+ leads, April to June

  • Cost per lead dropped from $68 to $21
  • CTR rose from 0.3% to 2.5%
  • Audience research, creative testing, funnel setup
$68→$21per lead
Reels library

300+ Reels across niches

  • Real estate · beauty, wellness, medicine
  • Blogging, podcasts, online business
  • Food, retail, offline businesses
5.7Mtop single-video views

What I do

Five things, done properly.

ISocial Media Strategy

Strategy, positioning, content pillars and growth direction built around your business goals.

IIContent Systems & Virality

Reels, storytelling, viral mechanics and content systems designed to grow reach and attention.

IIICreative Direction

Concepts, references, scripts, production briefs and coordination of the creative team.

IVAI Content & Automation

AI-powered workflows that reduce manual work, speed up production and simplify publishing.

VDigital Marketing & Analytics

Audience research, funnels, campaign performance and optimization based on business metrics.

How the work runs

From strategy to measurable results.

1

Research & Strategic Direction

Trends, competitors, and what your audience actually stops for.

2

Content & Campaign Planning

A clear monthly system: topics, formats, campaigns and publishing rhythm.

3

Creative Production Management

Concepts, scripts, references, production briefs and coordination of the creative team.

4

Distribution & Automation

Content scheduling, publishing systems and AI automation for a consistent workflow.

5

Performance Analysis

Tracking performance, identifying what drives growth and optimizing the strategy based on data.

Ailina Sabirova outdoors at sunset

About

Strategy first. Content with a business purpose.

I work at the intersection of social media strategy, creative direction and digital marketing. I build content systems that strengthen positioning, grow reach and turn attention into business results - with AI and automation built into the process.

I don’t just execute briefs - I find the opportunity, build the system and lead the process.

Pricing

Three ways to work together.

Monthly, no long lock-in. Ad budget is paid separately, directly to the platform.

Reels Pack

A complete content system: from concept and production planning to 8–10 ready-to-publish Reels.

per month
  • Platforms: Instagram, TikTok, LinkedIn
  • AI tools and content process automation
  • Content pillars, recurring formats, viral and sales-driven mechanics
  • Concepts, scripts, references and production briefs
  • Editing and packaging of up to 8–10 Reels
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Most chosen

Growth

A complete growth system: from strategy and content funnels to 12–15 Reels, Stories and performance optimization.

per month
  • Instagram, TikTok and LinkedIn management
  • Analytics, optimization and AI automation
  • Social media strategy aligned with business goals and brand growth
  • Content system: pillars, recurring formats, virality and sales mechanics
  • Creative direction and content process management
  • Daily Stories + strategic storytelling
  • 12–15 content pieces + editing and final packaging
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Full Funnel

A complete marketing system built to generate demand, leads and measurable business growth.

per month
  • Instagram, TikTok and LinkedIn management
  • Market, competitor & target audience research
  • B2B & B2C acquisition strategy and lead funnels
  • Offers, customer journey & sales conversion strategy
  • Paid media, partnerships & performance analytics
  • Go-to-market & campaign strategy
  • Marketing budget allocation & ROI tracking
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Prices are per month and exclude ad spend. Not sure which fits? Send your account - I'll tell you honestly which one you need.

Get in touch

Send your account - get an honest answer.

Tell me what you sell and where you're stuck. I'll say what I'd do first, and whether it's worth paying me for it at all.

Comes straight to me. No newsletters, no spam.

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