Proffer.ae
- Reels-first content strategy with real people
- Branded podcast series launched and hosted
- AI mascot “Proffer-man” created as brand identity
- Facebook Ads funnel: 680 leads at 80 AED each
68→1,600followers, organic
SMM · DIGITAL STRATEGY · AI · DUBAI
I turn social media into a growth system.
Strategy, content and marketing that drive business.
SMM, content strategy, creative direction and AI automation for brands that want stronger reach, positioning and sales.
757,962reach in 3 months
680leads at 80 AED each
3.5Mviews on a single Reel
300+Reels produced
About
Strategy first. Content with a business purpose.
I work at the intersection of social media strategy, creative direction and digital marketing. I build content systems that strengthen positioning, grow reach and turn attention into business results — with AI and automation built into the process.
I don’t just execute briefs — I find the opportunity, build the system and lead the process.
What I do
Five things, done properly.
01Social Media Strategy
Strategy, positioning, content pillars and growth direction built around your business goals.
02Content Systems & Virality
Reels, storytelling, viral mechanics and content systems designed to grow reach and attention.
03Creative Direction
Concepts, references, scripts, production briefs and coordination of the creative team.
04AI Content & Automation
AI-powered workflows that reduce manual work, speed up production and simplify publishing.
05Digital Marketing & Analytics
Audience research, funnels, campaign performance and optimization based on business metrics.
How the work runs
From strategy to measurable results.
1
Research & Strategic Direction
Trends, competitors, and what your audience actually stops for.
2
Content & Campaign Planning
A clear monthly system: topics, formats, campaigns and publishing rhythm.
3
Creative Production Management
Concepts, scripts, references, production briefs and coordination of the creative team.
4
Distribution & Automation
Content scheduling, publishing systems and AI automation for a consistent workflow.
5
Performance Analysis
Tracking performance, identifying what drives growth and optimizing the strategy based on data.
Selected work
Four accounts, four different jobs.
Etagi Dubai
- Full visual rebranding of the profile
- High-converting Reels scripts written for paid ads
- New video format in targeting cut lead cost by 30%
5,130→8,162followers
Lawyer's personal brand
- AI avatar built instead of live filming — client had zero time to shoot
- Reels scripts and edits built around a 3-second hook
- A regular Threads publishing system instead of one-off videos
0 leads → steady inflow
140K organic reach in 2 months, zero ad spendAI avatar for a lawyer's personal brand, Dubai
140K organic reach in 2 months, zero ad spendAI avatar for a lawyer's personal brand, Dubai
FloBerry Boutique
- Rebuilt the account's whole visual concept — one consistent style instead of scattered posts
- Full video production from concept to finished Reels, plus live coverage of brand events
2,400→4,439followers
@proffer.ae · after 3 months
The numbers behind it.
757,962+124.85%Reach — nearly doubled on the back of viral Reels
43,057+16.36%Profile visits — steady growth across the period
15,674+261.12%Link clicks — 3.5× on a sharper offer and tighter targeting
650+ leads, April to June
- Cost per lead dropped from $68 to $21
- CTR rose from 0.3% to 2.5%
- Audience research, creative testing, funnel setup
$68→$21per lead
300+ Reels across niches
- Real estate · beauty, wellness, medicine
- Blogging, podcasts, online business
- Food, retail, offline businesses
5.7Mtop single-video views
Pricing
Three ways to work together.
Monthly, no long lock-in. Ad budget is paid separately, directly to the platform.
Reels Pack
A complete content system: from concept and production planning to 8–10 ready-to-publish Reels.
per month
- AI tools and content process automation
- Content pillars, recurring formats, viral and sales-driven mechanics
- Concepts, scripts, references and production briefs
- Editing and packaging of up to 8–10 Reels
Growth
A complete growth system: from strategy and content funnels to 12–15 Reels, Stories and performance optimization.
per month
- Analytics, optimization and AI automation
- Social media strategy aligned with business goals and brand growth
- Content system: pillars, recurring formats, virality and sales mechanics
- Creative direction and content process management
- Daily Stories + strategic storytelling
- 12–15 content pieces + editing and final packaging
Full Funnel
A complete marketing system built to generate demand, leads and measurable business growth.
per month
- Market, competitor & target audience research
- B2B & B2C acquisition strategy and lead funnels
- Offers, customer journey & sales conversion strategy
- Paid media, partnerships & performance analytics
- Go-to-market & campaign strategy
- Marketing budget allocation & ROI tracking
Prices are per month and exclude ad spend. Not sure which fits? Send your account — I'll tell you honestly which one you need.
Get in touch
Send your account - get an honest answer.
Tell me what you sell and where you're stuck. I'll say what I'd do first, and whether it's worth paying me for it at all.